There’s no one-size-fits-all formula for a successful commercial photography or videography session. But there are some things you can do before the shoot to make sure everyone involved is prepared and knows what they’re doing, so that the day goes smoothly and everyone has fun!
Be concise about what you’d like to achieve in the session.
- Be clear about what you’d like to achieve in the session.
- Be clear about your brand.
- Be clear about the products you wish to shoot.
- Be clear about the location you wish to shoot in, and why that location is ideal for this particular project (or not). If it’s not, explain why!
- Explain how much time you have available, and how many people will be involved. Also specify if there are any specific props or items that will be needed for this photo shoot or video production process (if applicable).
Be clear about your brand.
Define your brand.
Your brand’s ethos and personality are what will define your business and give people a reason to follow you. Your mission, vision and values are the foundation of your business’s identity. These things can help you with everything from determining pricing to finding new clients. If you haven’t already defined these things, now is the time to do so before starting work on projects or hiring staff members (if applicable).
Prepare your team.
Whether it’s a commercial photography or videography session, you will be working with others. If a stylist and model are involved, make sure that your team members know exactly what each of them is responsible for. Discuss the plan for the day and ensure that everyone understands what time they need to arrive at the location. Meet up one more time before the shoot to go over everything again and go over any questions in detail.
The ethos of your company is also important when preparing for a photo shoot or video production: What kind of look do you want? Where will this content appear (on social media platforms)? Who are you marketing towards?
Choose a location that works for you and your team.
The first thing you should do when planning the shoot is to choose a location that works for you and your team. This can be as simple as choosing a place that’s easy to get to, or it could require more research if your client has specific needs.
For example, if you’re shooting in a rural area with few facilities nearby, it would be easier for everyone involved if the location had easy access from town or roads so food could be delivered quickly. For example: “The restaurant will deliver our lunches every day.” If there are no restaurants nearby but there are plenty of places to buy lunch you might need to plan on bringing in some lunches on the weekends so they don’t go hungry during their long hours of work (and then make sure they eat!)
Select your products / model.
It’s important to select the right products and models for your shoot. This can be challenging, since you don’t want to use too many different items or have a large number of people standing in front of the camera at once. If possible, try to select just one or two products from each category: clothing (shirts, pants), shoes/bags/backpacks etc., accessories (sunglasses/hats) and electronics (phones). This will make it easier for you when it comes time to set up the shoot on location or at home studio space. If you’re doing a commercial project for an online store like Amazon or eBay, this will also ensure that there’s enough variation between shots so that viewers can see all of the options from each category without feeling overwhelmed by seeing too many things at once!
If possible, choose models who are dressed appropriately for their brand but also have some personality—you want them looking good while still being themselves!
Remain open to new ideas.
Your plan is not set in stone. It’s a good idea to remain open to new ideas and suggestions, as this can help you create better images. Don’t be afraid to change your plan on the fly if it means creating a better photo or video.
If you’re unsure of what works or doesn’t work, ask your client for their input! Your client knows their business better than anyone else and can offer some great insight into what makes sense for the project at hand.
Commercial photography and videography sessions should be fun, friendly and approachable experiences for everyone involved!
As the photographer or videographer, we want each session to be a positive experience for everyone involved. The more relaxed and comfortable everyone is during the shoot, the better the final results will be.
To ensure that your sessions are fun, friendly, and approachable experiences for everyone involved:
- Make sure everyone is well fed. I like to bring snacks on set so that my clients can snack whenever they want (and sometimes when they don’t). Some of my favourites include almonds, bananas or apples cut into bite-sized pieces with peanut butter (or other nut butters), granola bars, trail mix with dried fruit such as raisins or cranberries mixed in with nuts such as almonds or walnuts…the list goes on! You’d be surprised how much this small gesture will help break down barriers between strangers who may not have spent much time together before stepping into an intimate space like our photo studio! It also helps if there’s water available nearby so people won’t get dehydrated while working hard under hot lights. Don’t forget to check for allergies!
It’s important to remember that these sessions are not just about shooting beautiful images or creating a stunning video. They also give you the chance to connect with your customers and potential customers in a personal way. A good commercial photography or videography session will leave everyone involved feeling excited and inspired by their experience, so make sure it’s fun!